Stop posting and hoping. Discover the exact 3-step Facebook marketing system smart restaurants use to fill tables, drive catering orders, and stay busy even on slow weekdays.
Recognize why relying on organic Facebook posts is ineffective and understand the metrics behind declining reach
Apply the three-part framework of Awareness, Engagement, and Conversion to a restaurant marketing strategy.
Create compelling Offer campaigns that give customers a clear reason to act and increase conversions by 2x to 5x.
Implement Retargeting campaigns to follow up with warm audiences who have already interacted with your brand.
Requirements
Student must enroll in the course and complete their profile.
Student must have an active Facebook Business Page and Ad Account for their restaurant.
Student must complete the course material online.
Student must complete the on-line assessment with a passing grade of 70% or better.
Frequently asked question
Relying solely on organic posts is ineffective because organic reach on Facebook has declined to less than 5%. This means that 95% of your customers never even see your content. Facebook is now a pay-to-play platform, which means even if you have thousands of followers, you need to put money behind your posts to ensure they are seen.
You should strictly target people within a 3-to-5-mile radius of your restaurant. Targeting too broadly, such as showing your ads to people 20 miles away, is a major mistake that wastes your advertising budget.
Offers are crucial because they give potential customers a clear reason to act immediately, which drives actual traffic to your restaurant. Campaigns that feature strong offers, such as a free appetizer or a $50 catering card, consistently outperform those that do not and can increase conversions by 2x to 5x.