Course description

What will i learn?

  • Recognize why relying on organic Facebook posts is ineffective and understand the metrics behind declining reach
  • Apply the three-part framework of Awareness, Engagement, and Conversion to a restaurant marketing strategy.
  • Create compelling Offer campaigns that give customers a clear reason to act and increase conversions by 2x to 5x.
  • Implement Retargeting campaigns to follow up with warm audiences who have already interacted with your brand.

Requirements

  • Student must enroll in the course and complete their profile.
  • Student must have an active Facebook Business Page and Ad Account for their restaurant.
  • Student must complete the course material online.
  • Student must complete the on-line assessment with a passing grade of 70% or better.

Frequently asked question

Relying solely on organic posts is ineffective because organic reach on Facebook has declined to less than 5%. This means that 95% of your customers never even see your content. Facebook is now a pay-to-play platform, which means even if you have thousands of followers, you need to put money behind your posts to ensure they are seen.

You should strictly target people within a 3-to-5-mile radius of your restaurant. Targeting too broadly, such as showing your ads to people 20 miles away, is a major mistake that wastes your advertising budget.

Offers are crucial because they give potential customers a clear reason to act immediately, which drives actual traffic to your restaurant. Campaigns that feature strong offers, such as a free appetizer or a $50 catering card, consistently outperform those that do not and can increase conversions by 2x to 5x.

Arbee Cabahug

Free

Lectures

1

Quizzes

1

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

Related courses